Welcome to THE ZAY - the Aesthetics of Childhood and the Art of Handcrafting.

THE ZAY is more than just a toy brand. It is a philosophy that brings together aesthetics, eco-friendliness, and family traditions. For almost 10 years, we have been creating unique handcrafted products that become an integral part of childhood memories and spaces.

It all began with a simple yet profound idea: to make childhood cozy, natural, and mindful. The inspiration for creating the brand came from our family and the desire to give children something more than just a toy — a story filled with love and attention to detail.

We are committed to ecological values. Each toy is made from natural materials, safe for both children and the environment. We carefully select textures and shapes to create products that harmoniously fit into interiors, adding warmth and individuality.

The bunny has become the iconic symbol of THE ZAY. It reflects the brand’s core values: softness, kindness, and comfort. This simple yet elegant design was created to become a part of family stories and memories passed down from generation to generation.

THE ZAY is a family business where every stage of the product’s creation is touched by the hands of a master. We strive for perfection in every detail, preserving the authenticity and individuality of each piece. For us, it is essential that every toy tells its own story and inspires the creation of new ones.

Our mission is to give children and parents the opportunity to enjoy the natural beauty of things that fill the home with warmth.

THE ZAY — tenderness you can cuddle.